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Campaign monitoring

Once a campaign is launched, its details page shows how sending is going, who has opened and replied, and what's still waiting. From here you can pause and resume sending, retry a message that couldn't be delivered, and correct how a reply was classified.

Who can use this

Everyone can follow a campaign's progress. Pausing, resuming, retrying messages, archiving and mailbox fixes are done by owners and managers.

Before you start

Open Campaigns and select View details on a campaign.

Key concepts

The details page

Area What it shows
Header Status, and the actions that fit it: Pause Sending, Resume Campaign, Approve & schedule, Arm Schedule, Launch Now, Edit before approval, Archive Campaign, Refresh.
Overview tab Campaign brief, Launch timing, Delivery pulse and the analytics views.
Recipients tab Every prepared message, filtered by sequence step.
Sequence tab Each step's content with its timing and a live preview.
Replies tab Replies with their outcome, which you can correct.

The analytics views on Overview are Campaign activity, Rates, Delivery outcomes, Audience & queue, Performance by step, Engagement by step and Queue state. While the page is open, it refreshes on its own.

Message statuses

Status Meaning
Prepared Ready, but the campaign hasn't been launched yet; shown with After launch.
Queued Waiting for its scheduled time, sending window or daily limit.
Processing Being handed to your email host right now.
Sent Your email host accepted the message.
Opened / Replied Engagement recorded for this message.
Bounced The recipient's server rejected the address.
Failed The message could not be sent. Hover the status for the reason.
Uncertain Cadensiq can't tell whether your email host accepted it (see below).
Cancelled Stopped on purpose, for example because the recipient replied, bounced or unsubscribed.

Sent means your email host accepted the message. It is not proof that it reached the inbox.

When a message is "Uncertain"

Sometimes the connection to your email host drops at the exact moment a message is handed over. The host may or may not have accepted it, and there's no reliable way to ask afterwards. Rather than risk emailing the same person twice, Cadensiq marks the message Uncertain and does not resend it automatically. You decide: check the mailbox's Sent folder, and only retry if the message isn't there.

Automatic stop rules

flowchart TB S[Message sent<br/>to recipient] --> Q{What comes back?} Q -->|Reply| R[Lead marked Replied<br/>reply goes to Inbox] Q -->|Hard bounce| B[Lead marked Bounced<br/>address suppressed] Q -->|Unsubscribe| U[Lead marked Unsubscribed<br/>address suppressed] Q -->|Nothing| N[Next follow-up<br/>sends on schedule] R --> X[Remaining follow-ups<br/>for this lead cancelled] B --> X U --> X

Cadensiq checks again just before every send, so a follow-up never goes out after a reply, bounce or unsubscribe has been recorded. Only confirmed hard bounces suppress an address; temporary delivery problems don't.

How to see messages for one step

  1. Open the Recipients tab.
  2. Select a step pill (Step 1, Step 2, …). Step 1 is selected by default.
  3. The table shows Recipient, Step, Subject, Status, Activity, Scheduled send and Actions. Select View render to see the exact message that was prepared.

How to pause and resume

  • Select Pause Sending. Queued messages stay safe and nothing new is sent.
  • Select Resume Campaign to continue. Cadensiq checks the mailbox again before sending resumes.

How to retry a message

  1. On Recipients, find a Failed or Uncertain message and select Retry this delivery.
  2. Read the dialog. For an uncertain message, retry only if you have checked the mailbox and it wasn't sent.
  3. Select Retry message (or Keep as is).

Temporary failures already retry automatically for a while; a manual retry starts a fresh round. Messages that were definitely sent are never sent again.

How to correct a reply outcome

Cadensiq sorts replies automatically into outcomes such as Positive, Interested, Question, Contact later, Referral, Not interested, Unsubscribe, Out of office and Automatic reply. Replies it isn't sure about show Needs review.

  1. Open the Replies tab. Filter with All outcomes if you like.
  2. Change the outcome on a reply. You can also record a business result: Meeting booked, Qualified, Converted, Lost or Not a fit.

Rules to know

  • A follow-up that's scheduled for Day +N stays Queued until its day, even if an earlier step has finished. That's expected.
  • If the sending mailbox needs attention, the campaign is paused with a banner. Use Review mailbox health or Fix mailbox connection, then resume.
  • If a message seems stuck, Cadensiq detects it and recovers it automatically. "Delivery is being recovered" means your messages are safe and no duplicates will be sent.
  • Open tracking is approximate. Some email apps block images (no open is recorded) or load them automatically (an open is recorded without the person reading).

What happens next

When every message has a final outcome the campaign becomes Completed, and you receive a notification. Use Duplicate as draft to run it again for a new audience.

Common questions

Symptom Cause What to do
"Messages are prepared, but this campaign is not launched" Ready for review, not launched Select Review campaign and launch.
Step 1 failed but later steps show Queued Follow-ups wait for their own date Expected. Check the failed message's reason.
"Delivery is paused while the mailbox is recovered" The mailbox needs action Fix the mailbox, then Resume Campaign. See Mailbox recovery.
A lot of Uncertain messages The connection to your email host was unstable Check the mailbox's Sent folder before retrying.