Glossary

Words used in Cadensiq and in these pages.

Term	Meaning
Accepted	Your email host accepted a message for delivery. Not proof that it reached the inbox.
AI credit	The unit the writing assistant uses. One new draft of a whole sequence uses one credit; editing and reusing are free.
Announcement	A One-time announcement campaign: exactly one email per recipient, no follow-ups.
Archive	Hide a campaign, template or conversation from everyday views without deleting it.
Audience	The people a campaign will email, taken from one or more lead lists.
Bounce (hard)	The recipient's server permanently rejected the address. The lead is suppressed.
Bounce rate	Share of sent messages that hard-bounced. Used by the safety policy.
Brief / objective	Your plain-English description of the offer and desired outcome, written on the Outreach Objective step.
CTA	Call to action: the one thing you ask the reader to do, shown as a button in rich emails.
Daily sending limit	Maximum messages per day, set per mailbox and per campaign.
DKIM	A digital signature that proves an email really came from your domain.
DMARC	A DNS policy telling inbox providers how to treat email that fails SPF or DKIM.
Draft	A campaign being set up. Nothing is prepared or sent.
Eligible	A recipient with a valid email address who is not suppressed.
Email shell	A reusable template holding layout and design only; your campaign keeps its own copy.
Fallback	A safe value used when a recipient is missing a personalization field.
Follow-up	A later email in a sequence, sent a set number of days after the previous one.
Jitter	A random pause between sends, so sending looks natural.
Lead	One prospect with an email address.
Lead list	A reusable group of leads, used as a campaign audience.
Lead stage	Where a contact stands in your pipeline in the Inbox: Prospect, Lead, Qualified, Customer, Churned.
Mailbox	A business email account connected to send campaigns and sync replies.
Monthly email allowance	The number of campaign emails your plan allows each month.
MX record	A DNS record that lets your domain receive email.
Needs response	A conversation waiting for your team to reply.
Ownership record	The _cadensiq-verification TXT record that proves you control a sending domain.
Personalization variable	A placeholder such as {{firstName}} replaced with each recipient's value.
Plain text	A send format with no formatting; paragraphs and line breaks are kept.
Preheader	Short preview text shown in the inbox next to the subject.
Preparation	Building each recipient's final message before launch, so you can review exactly what will be sent.
Real-message authentication	A check that sends one real message from your mailbox and confirms SPF, DKIM and DMARC pass.
Ready to send	A mailbox that passed every readiness check.
Reply outcome	How a reply is classified: Positive, Interested, Question, Contact later, Referral, Not interested, Unsubscribe, Out of office, Automatic reply.
Rich email	A send format with formatting, your branding header and a call-to-action button.
Safety pause	An automatic pause of a mailbox when bounces or provider failures reach your safety thresholds.
Sending window	The days and hours when a campaign may send, in its timezone.
Sequence	A Personalized sequence campaign: a first email plus follow-ups.
SPF	A DNS record listing the servers allowed to send email for your domain.
Suppressed	A lead who must not be emailed (unsubscribed or hard-bounced).
Template	Reusable email content (structured sequence) or design (email shell).
Test send	A copy of a prepared message sent only to you, marked [TEST].
Uncertain	A message whose sending can't be confirmed; it isn't resent automatically.
Unmatched	An Inbox conversation not linked to a campaign message.
Unsubscribe	A recipient's request to stop receiving campaign emails. The lead is suppressed.
Workspace	Your organization's private area in Cadensiq.
Workspace activity	The owner's record of profile, safety, default and ownership changes.